KBC beginning to air content from China evidence of stronger bilateral ties

Recent signing of the partnership between Kenya Broadcasting Corporation (KBC) and China's Department of The State Administration of Radio, Film and Television where KBC will be broadcasting Chinese TV drama 'Feather Flies to the Sky' is the clearest testament that the bilateral relations package is now exploring new frontiers in telecommunications and cultural exchange

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Kenya’s cooperation with China has, for the past few years, hit a sustained crescendo as the world’s powerhouse undertook massive infrastructure projects in the country over the past decade and a half.

Kenyans have witnessed how Chinese technology has transformed Kenyans road construction projects, starting with the Thika Superhighway to several others that have come after the completion of the KSh28 billion road.

The recent signing of the partnership between Kenya Broadcasting Corporation (KBC) and China’s Department of The State Administration of Radio, Film and Television where KBC will be broadcasting Chinese TV drama ‘Feather Flies to the Sky’ is the clearest testament that the bilateral relations package is now exploring new frontiers in telecommunications and cultural exchange.

A keener look at the delegation from Beijing for this ceremony showed how seriously China takes the relationship with Kenya which is the regional and continental headquarters of several Chinese media outlets, including digital and pay television giant – StarTimes, who will also air the series.

I was amazed by the quality of the Chinese productions and that is one aspect of the cooperation that Kenyans have the chance to grow capacity for quality productions for local content which will definitely find broadcast time and space in Chinese media.

The revelation by Naim Bilal, the Managing Director of Kenya Broadcasting Corporation that through the cooperation, the China government through the ministry will help the national broadcaster with the implementation of the second phase of the digital broadcasting project under Signet.

Seeing the delegation from China at the ceremony and passion with which they made presentations and the opportunities they are opening for Kenyan producers of content in different speheres of the business was a manifestation that the cooperation in the areas of culture, media and the arts will be a fruitful one and will further open up job creation for media professionals and talented youth in this area.

The immediate positive thing from this new collaboration for content development resonates well and should really help the national broadcaster in KBC to shore up viewership based on the quality of the content coming from Chinese producers, who are also working with different Kenyans.

The young people of Kenya as well as veteran producers of content must now take advantage of this opportunity to grow themselves because with the Chinese investment and technology, backed by the massive audience it guarantees, the space is now open for the Kenyan story to be told through art.

It can only get better.

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