Digital and Pay-television giant, StarTimes, have announced plans to enhance their local production capacity with a state-of-the-art studio set to be complete in Nairobi by the end of 2019.
The announcement came as the Chinese-owned giant, which operates in 28 countries, unveiled a new regional team that will drive a new strategic approach to see the company grow it’s share of the Kenyan market.
Under the new structure, Andy Wang who has previously worked in Malawi and Uganda, among other African countries, moves to Nairobi as the regional boss, alongside Aldrin Nsubuga Snr. who takes over the new position of regional marketing director. Nsubuga was previously the marketing director in charge of Uganda.
“This is about bringing different experiences together to ensure that we capture the emotional connection with the customers as a way of creating content that is relevant to their needs for television,” explained Mr Wang.
“We are going to have more local content, we will enhance our capacity to produce programmes for Kenyans by Kenyans and that will be made possible at our regional production facility which will be complete this year. “
Mr Nsubuga revealed they were keen on acquiring Kenyan sports content and had already begun talks with different stakeholders to seal partnerships, citing football as their immediate target.
“We know Kenyans are passionate and love their football so we are working with the people concerned to bring relevant content for our subscribers, ” he told journalists.
“In Kenya it is a bit complicated and the process can be lengthy but we are ready to go the full length. We have been in this before, encountered challenges but we are back again and we have the experience to go through this now.”